INTERNET MARKETING:
Long copy landing page -- $4,000 - $7,500
You get copy on a single Web page that’s created to sell one product – such as a newsletter, e-book, or health supplement. It’s the online equivalent of a 6 to 24 page sales letter.
Long copy landing page with test elements -- $5,000 - $10,000
You get long copy on a single Web page like above PLUS two additional headlines … leads … offers … and guarantees to test.
Medium copy landing page -- $2,500 - $4,000
You get copy that’s used for a single product that requires less description. It’s the online equivalent of a 3 to 5 page sales letter.
Short copy landing page -- $1,500 – $2,500
You get a headline, several paragraphs of sales copy and the offer.
Long copy email -- $1,000 - $3,000
You get an email that’s written to sell a product by driving the prospect to a landing page. It’s similar to a 2 to 4 page print sales letter.
Short copy email -- $500 - $1,000
You get a short email – equivalent to a ½ to 2 page print sales letter – that drives prospects to a website or landing page where they can order your product.
Lead-generation email -- $500 - $1,000
You get an email – equivalent to a ½ to 2 page print sales letter – that drives prospects to a landing or transaction page to get a free report or video.
Email conversion series -- $750 - $1,500 (minimum two)
You get a series of follow-up emails – usually sent by autoresponder – that are designed to convert inquiries into sales.
Banner ad - $250 - $750
You get an ad designed to generate click-throughs to a microsite or landing page - PLUS two more ads to test for the highest response.
Online sales package -- $5,000 - $8,500
You get a long copy landing page PLUS three short copy emails and three online ads.
Online lead capture package -- $5,000 - $8,500
You get a long copy landing page PLUS a pop-under page to capture e-mail addresses and three conversion emails to convert inquiries to sales.
Website package -- $3,500 - $5,000
You get copy for a home page and 5 to 10 additional pages.
Simple home page - $1,000 - $1,500
You get a home page with a headline and up to 300 words of text describing the company or site.
Complex home page - $1,500 - $2,500
You get a long home page with multiple headlines and copy sections.
Audiovisual or multimedia script - $1,500 - $3,000
DIRECT MAIL:
Sales letter -- $5,000 - $8,000
You get 12 to 20 pages of sales copy, including a response device.
Direct mail package for lead generation -- $5,000 - $7,000
You get a multi-page sales letter, response device and premium recommendations.
Direct mail package for order generation -- $6,500 - $15,000
You get a multi-page sales letter, response device, brochure, buck slip and premium recommendations. Includes magalogs and bookalogs.
Renewal series – $1,000 –
$1,500 per letter
Self mailer -- $2,500 - $5,000
Postcard -- $750 - $1,500
Brochure -- $750 - $1,000 per page
Catalog -- $500 per page
White paper -- $2,000 - $4,000
Press release (1 – 2 pages) -- $500 and up.
A copywriting agreement or contract is required for all jobs. Copywriting fees for initial projects are payable 50% in advance, with balance due upon delivery.
All revisions must be assigned within 30 days of receipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment made after the copy is submitted.
These fees are guidelines only.
Contact me today for a prompt price quotation on your specific project.
